Brendan is the co-founder of Vega, Pulp Culture, and Fire Road, bestselling author of the Thrive book series, Editor-in-Chief of alive magazine, and an Executive Producer of The Game Changers film. He’s also a former professional Ironman triathlete and a two-time Canadian 50km Ultra Marathon Champion. Brendan is regarded as one of the world’s leading authorities on plant-based performance nutrition, and now invests in and works with socially responsible food & tech companies whose mandate is to fix our food system and reduce the environmental strain of food production.